Danger seconds, virtual hours, wet minutes and obscure thoughts. Christmas air in the living room, plenty of nights with blurred dreams, a couple on non-sleep holes. Just one project, JUAN. Seven months planning the future, 6 drawing it, 4 and a half taking real decisions, 18 weeks of deep development, two months designing everything, 7 weeks planning the first catalogue, 4 days doing it; 2 days doing the final campaign, plenty of lights, all JUAN team working months, weeks and hours, codes, html, new departments and numbers; the entire team speeding by midnight.. Anxiety, suspense, and thousands of friends and people waiting for it.. Finally, just hours for the deadline, the JUAN Online Store is about to open.
About
JUAN™ is a menswear fashion design project, a label directed to men eager for fashionable contemporary design ideas, JUAN is an intelectual, classic but subversive menswear fashion label.
A is a project born in New York City in 2007 and actually located in Bogotá; the designers, Gustavo Lozano and Viviana Lozano are the creators of this fashion concept. JUAN is an imaginary character able to live within each one of the creations of the label. JUAN is a lifestyle, a character who resembles the present life of smart men, eager of new experiences and independence. The designers created the label as a unique concept of lifestyle, far from the stereotypes and solid in a reality dealt with creativity, suspense and merrymaking.
Always reinventing himself, JUAN is a youthful project stimulating menswear fashion concepts, offering the possibility of inspiration on ideas as reality, emotions and daily life. Fashion as a way of expression, anxiety of a present, future and a divergent world.
The JUAN™ Project.
©2011
A is a project born in New York City in 2007 and actually located in Bogotá; the designers, Gustavo Lozano and Viviana Lozano are the creators of this fashion concept. JUAN is an imaginary character able to live within each one of the creations of the label. JUAN is a lifestyle, a character who resembles the present life of smart men, eager of new experiences and independence. The designers created the label as a unique concept of lifestyle, far from the stereotypes and solid in a reality dealt with creativity, suspense and merrymaking.
Always reinventing himself, JUAN is a youthful project stimulating menswear fashion concepts, offering the possibility of inspiration on ideas as reality, emotions and daily life. Fashion as a way of expression, anxiety of a present, future and a divergent world.
The JUAN™ Project.
©2011
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Hoy en JUAN deconstruimos la estética skinhead con un toque preppy creando nuestro más reciente JUAN Trend: The Prep-Skinhead. Los skinheads surgieron en Inglaterra en la década de 1960, como descendientes del movimiento mod que surgió en el Reino Unido en 1958. Los mods eran jóvenes de clase media, a los que les gustaba la ropa elegante, las scooters y las peleas callejeras. . Aquí algunas de las características originales de los skins:
Skinheads (hombres)
- Outfit
- Polo. Alguna de las marcas más conocidas son Fred Perry y Ben Sherman.
- Pantalón Vaquero o Levis Sta-Prest
- Al igual que las skinhead girls, ellos vestían a veces, con trajes satinados.
- Calzado
- Botas Dr. Martens.
- Zapatos Dr. Martens, tipo Brogue o tipo Loafer.
Lo que unía a los skinheads era su gusto por un mismo tipo de música y vestimenta, así como por el fútbol y la resolución violenta de los conflictos. Por lo general también compartían ciertos valores, como el culto al coraje, al compañerismo, a la lealtad y el orgullo de pertenecer a la clase trabajadora. Este orgullo se traducía en una ética (disciplina y trabajo duro). No eran una agrupación política, como algunos creen, sino una forma de vida.
En JUAN reinterpretamos esta tendencia histórica de forma estética respetando y admirando su ideología y sobre todo su capacidad de crear una imagen única y revolucionaria que hoy nos inspira a crear nuestro último JUAN Trend.
Visita The Prep-skinhead JUAN Trend en » http://juan.com.co/english-prep-skinhead
Hey guys! Watch our latest JUAN™ Fashion Film 2012-1! We had so much fun producing it. Special thanks to Andy, Cami, Matt, Johnny, Caro and Alejo! Great JUAN Film Team!
The Greatest New Season is just starting!
(Source: vimeo.com)
Get all JUAN Apparel at an amazing price!
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