Danger seconds, virtual hours, wet minutes and obscure thoughts. Christmas air in the living room, plenty of nights with blurred dreams, a couple on non-sleep holes. Just one project, JUAN. Seven months planning the future, 6 drawing it, 4 and a half taking real decisions, 18 weeks of deep development, two months designing everything, 7 weeks planning the first catalogue, 4 days doing it; 2 days doing the final campaign, plenty of lights, all JUAN team working months, weeks and hours, codes, html, new departments and numbers; the entire team speeding by midnight.. Anxiety, suspense, and thousands of friends and people waiting for it.. Finally, just hours for the deadline, the JUAN Online Store is about to open.