Danger seconds, virtual hours, wet minutes and obscure thoughts. Christmas air in the living room, plenty of nights with blurred dreams, a couple on non-sleep holes. Just one project, JUAN. Seven months planning the future, 6 drawing it, 4 and a half taking real decisions, 18 weeks of deep development, two months designing everything, 7 weeks planning the first catalogue, 4 days doing it; 2 days doing the final campaign, plenty of lights, all JUAN team working months, weeks and hours, codes, html, new departments and numbers; the entire team speeding by midnight.. Anxiety, suspense, and thousands of friends and people waiting for it.. Finally, just hours for the deadline, the JUAN Online Store is about to open.
About
JUAN™ is a menswear fashion design project, a label directed to men eager for fashionable contemporary design ideas, JUAN is an intelectual, classic but subversive menswear fashion label.
A is a project born in New York City in 2007 and actually located in Bogotá; the designers, Gustavo Lozano and Viviana Lozano are the creators of this fashion concept. JUAN is an imaginary character able to live within each one of the creations of the label. JUAN is a lifestyle, a character who resembles the present life of smart men, eager of new experiences and independence. The designers created the label as a unique concept of lifestyle, far from the stereotypes and solid in a reality dealt with creativity, suspense and merrymaking.
Always reinventing himself, JUAN is a youthful project stimulating menswear fashion concepts, offering the possibility of inspiration on ideas as reality, emotions and daily life. Fashion as a way of expression, anxiety of a present, future and a divergent world.
The JUAN™ Project.
©2011
A is a project born in New York City in 2007 and actually located in Bogotá; the designers, Gustavo Lozano and Viviana Lozano are the creators of this fashion concept. JUAN is an imaginary character able to live within each one of the creations of the label. JUAN is a lifestyle, a character who resembles the present life of smart men, eager of new experiences and independence. The designers created the label as a unique concept of lifestyle, far from the stereotypes and solid in a reality dealt with creativity, suspense and merrymaking.
Always reinventing himself, JUAN is a youthful project stimulating menswear fashion concepts, offering the possibility of inspiration on ideas as reality, emotions and daily life. Fashion as a way of expression, anxiety of a present, future and a divergent world.
The JUAN™ Project.
©2011
